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Comparative analysis of two conceptual frameworks to measure creativity at a university

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Fields, Ziska
Bisschoff, Christo

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LLC “Consulting Publishing Company “Business Perspectives”

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Creativity is often misunderstood due to inconsistencies concerning the definition of creativity, the methodologies used to explain creativity as a phenomenon and the various measurement instruments to determine creative ability. This article aimed to compare two conceptual frameworks to identify the most reliable and valid conceptual framework to measure creativity at a university. The findings showed that both conceptual frameworks are different in their own right and both are valid and reliable. Only marginal differences could be observed from the statistical tests used in the comparative analysis. The uniqueness and value of the paper lies in the validation of these conceptual frameworks to measure creativity.

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Fields, Z. & Bisschoff, C. 2014. Comparative analysis of two conceptual frameworks to measure creativity at a university. Problems and perspectives in management, 12(3):46-58. [http://businessperspectives.org/journals/problems-and-perspectives-in-management/issue-42/comparative-analysis-of-two-conceptual-frameworks-to-measure-creativity-at-a-university]

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