An Educational Tool for Learning about Social Media Tracking, Profiling, and Recommendation

Abstract

This paper introduces an educational tool for class-room use, based on explainable AI (XAI), designed to demystify key social media mechanisms--tracking, profiling, and content recommendation--for novice learners. The tool provides a familiar, interactive interface that resonates with learners' experiences with popular social media platforms, while also offering the means to "peek under the hood" and exposing basic mechanisms of datafication. Learners gain first-hand experience of how even the slightest actions, such as pausing to view content, are captured and recorded in their digital footprint, and further distilled into a personal profile. The tool uses real-time visualizations and verbal explanations to create a sense of immediacy: each time the user acts, the resulting changes in their engagement history and their profile are displayed in a visually engaging and understandable manner. This paper discusses the potential of XAI and educational technology in transforming data and digital literacy education and in fostering the growth of children's privacy and security mindsets.