Browsing by Subject "Social media"
Now showing items 1-10 of 46
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The ‘anti-sociality’ of social media as portrayed in selected Zimdancehall songs
(AOSIS, 2021)Background: Although social media was designed with the aim of bringing good, it has however taken negative trajectory in societies of the world which has resulted in unpleasant outcomes such as conflicts, lack of Ubuntu, ... -
Building and maintaining relationships with alumni through social media : a comparative study
(North-West University (South Africa) , Potchefstroom Campus, 2016)Online communication is considered as an ideal platform for the implementation of two-way, ethical communication, which can lead to strong, long-term and mutually beneficial relationships between an organisation and its ... -
A critical assessment of the key success factors of social media as a marketing tool in the South African tourism industry
(2015)The purpose of this study was to critically assess the key success factors of social media as a marketing tool in the South African tourism industry. Numerous studies have been done on social media, but none of them were ... -
A critical review of e-marketing strategies implemented in the tourism industry of Botswana
(North-West University (South Africa), 2021)The primary goal of this study was to critically review the e-marketing strategies implemented in the tourism industry of Botswana with specific reference to Small Medium Tourism Enterprises (SMTEs). The study envisages ... -
Determining the impact of social media usage at a financial institution
(North-West University, 2018)Social media is an important phenomena in the workplace and even more so in a financial institution. The usage of social media by employees in a financial institution can have an impact on factors like job satisfaction, ... -
Determining the motivating factors for the general use of social media amongst tourists to South Africa
(The Social Sciences Research Society, 2016)The remarkable growth in information technology has led businesses to appreciate the power and potential of online marketing, rather than merely focussing their promotional activities and goals on production and sales. ... -
Developing policy guidelines for social media in public relations practice at selected NGOs in Gauteng
(North-West University (South Africa), Potchefstroom Campus, 2016)This study focuses on a constructivist grounded theory that investigated the use of social media in public relations in non-governmental organisations (NGOs). This thesis focuses on the development of the managerial ... -
Die DA se gebruik van Facebook om politieke deelname te fasiliteer : die 2014–Nasionale Verkiesingsveldtog
(2015)In developing democracies, such as South Africa, political parties have a responsibility to contribute to sustainable democracy by empowering voters. The point of departure is that empowerment takes place through participatory ... -
Die fasilitering van deelnemende kommunikasie deur loveLife se Facebook-sosialemediaplatform
(North-West University (South Africa) , Potchefstroom Campus, 2016)In die dissipline van kommunikasie vir sosiale verandering word die deelnemende benadering tot kommunikasie as die normatiewe benadering beskou. Die benadering berus op die beginsels van deelname, dialoog en bemagtiging. ... -
Die gebruik van Facebook vir kommunikasiebestuur deur Wegtydskrifte : 'n verkennende studie
(North-West University (South Africa), Potchefstroom Campus, 2016)Sosiale media bied aan organisasies geleentheid om in tweerigtinggesprek met belangegroepe te tree. Weg!-, WegRy- en WegSleep-tydskrifte gebruik Facebook om met gebruikers te kommunikeer, hul behoeftes en sienswyses te ...
