Browsing by Subject "Loyalty"
Now showing items 1-10 of 11
-
Assessing antecedents of customer engagement for a South African fertilizer company
(2013)The postmodern ultra-competitive global marketplace makes it difficult for companies to hold on to customers. This is especially true for industries that are driven by commodity products, and the South African fertilizer ... -
Church expansion through church planting in Ghana : a case study of the Lighthouse Chapel International Model
(2013)Jesus Christ instructed His disciples before His death to limit the preaching of the gospel to the ‘lost sheep of the house of Israel’ (Matt 10:6). After His resurrection, however, He broadened the scope of proselytizing ... -
The colony of Natal and the management of its Afrikaner subjects in the build-up to the Anglo-Boer War (1899 - 1902)
(School for Basic Sciences, Vaal Triangle Campus, North-West University, 2011)• Opsomming: In die historiografie van die Anglo-Boereoorlog (1899–1902) het die voor-oorlogse bestuur van Britse onderdane wat historiese, kulturele en bloed bande met die republieke gehad het tot dusver min aandag ... -
Customer perception on the effectiveness of customer centric sales channels in a financial cooperation in South Africa
(2014)The main aim of the study was to determine which measurement tool, existing or adapted, would be able to determine the levels of customer centricity within the sales channels of a specific organisation, operating in the ... -
Determining predictors of customer loyalty in the South African retail banking industry
(North-West University (South Africa) , Potchefstroom Campus, 2017)The South African retail banking industry is a highly competitive industry which has experienced an increase in customer attrition. A large number of customers showing intentions to leave their banks have been observed. ... -
Developing a model to measure and manage brand loyalty in South Africa
(North-West University (South Africa), 2023)This study investigates the development of a general model to measure and manage brand loyalty in South Africa. Many local and international studies have applied brand loyalty models to specific industries, however no ... -
Factors influencing visitor loyalty at an agri-festival in South Africa
(2014)The agri-tourism sector is an important sector, especially in South Africa, since there are rural areas that can still be developed for these purposes. Agri-tourism can be achieved when both the agricultural and tourism ... -
‘Festivalscape’ factors influencing visitors’ loyalty to an agri-festival in South Africa
(AOSIS, 2015)Orientation: The NAMPO Harvest Day is the largest festival of its kind in the southern hemisphere. To sustain the festival’s success, it is important to assess which ‘festivalscape’ f actors influence visitors’ ... -
The influence of distributor satisfaction on loyalty within multi-level marketing in South Africa : the mediating role of trust
(North-West University (South Africa), 2023)Multi-level marketing (MLM) businesses use distributors to sell the products offered by the MLM business to customers for financial compensation. Distributors are paid based on their business’ weekly and monthly sales ... -
Investigating farmer loyalty towards agricultural businesses in the Free State Province of South Africa
(North-West University (South Africa), 2023)South Africa's economy is partially based on agriculture, and the Free State Province is a key player in the country's agricultural sector. This research examines the intricate relationships between farmers' allegiance to ...
