Investigating supply chain and business strategy alignment in SABMiller ; Kgalagadi Breweries scenario

Abstract

The aim of this study was to investigate supply chain and business strategy alignment in Kgalagadi Breweries Limited (KBL), a Botswana subsidiary of SABMiller. The existence of this company has recently been threatened by the introduction of the alcohol levy, reduced trading hours and a ban on alcohol advertising. These have also affected the competitive environment. Specific objectives of the study were to determine how supply chain and business objectives are ranked among KBL employees; to evaluate the criticality of supply chain processes in KBL to determine management focus areas with in the entire spectrum of business; and to suggest ways to optimise the supply chain management tools in KBL. A quantitative approach was adopted in this study of attitudes to internal factors within KBL, with data collected from KBL employees using a questionnaire. Alignment was investigated using three areas: objectives, processes and focus areas. Data from the questionnaires was analysed using the statistical tool SPSS. The research findings have revealed that KBL supply chain and business objectives, and process and management focus areas are seen by employees to be generally in alignment. However, the researcher recommends that KBL should look at the areas which were rated as less important, and work on improving the ranking . In addition, there is need for workshops at KBL staff to ensure that all are familiar with supply chain principles and the company's needs. In future, research could be conducted to understand the impact of external factors on alignment of supply chain and the business strategy as well.