The sustainability of the candle market in South Africa

Abstract

Electrification is an initiative that has been undertaken by the South African government to improve the quality of life. The investigation into the future of candle industry will highlight the impact of electrification and the use of candles as a light source and strategies for the manufacturers of household candle. The impact of electrification on future demand for candles will be quantified and used to give trends for the future candle demand. This investigation will assist candle manufacturers in drawing up their strategies for the type/s of candles to produce or the market to focus on, to sustain reasonable profits