Re-imagining the ordinary: on perception, power and the media

Abstract

This article is a derivative of an inaugural lecture and the argument that formed the basis of the lecture. The focus was on the concept of perception and the idea of power as per media institutions. The author divides the paper into three separate yet related sections: 1) his background and his introduction to the field of media practice and media research, 2) the focus of his research and how it speaks to the questions of perception, media and power and lastly, 3) the author draws some conclusions on the way forward about the focus area. The central theory of the paper is that media institutions, at best, encompass or exhibit "social power." They have the ability to play individuals, social relations between groups or institutions.