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Abstract
Marine wildlife voluntourism (MVT) is a niche with potential that
warrants research on the dynamics underpinning MVT experiences,
to steer sustainable development. This study investigated influential
factors in marine wildlife voluntourists' satisfaction and postexperience attitudes, through structural equation modelling (SEM).
Southern Africa was the location of the research, given its growing
popularity as an MVT destination and its need for marine
conservation efforts. From June 2019 to June 2020, a questionnaire
survey was administered to 142 tourists at three MVT organisations
in South Africa, Mozambique and Madagascar. SEM identified
ecocentric motivations and the perceived ethical conduct of MVT
organisations as positively influencing satisfaction and postexperience attitudes towards education, the environment,
compliance and advocacy, volunteering, citizen science, career
choices, and paying for conservation. This study emphasised the
importance of coupling the right tourist mindset with ethical
roundness to make MVT a successful form of tourism with multiple
direct and indirect benefits.
Sustainable Development Goals
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TREES (Tourism Research in Economics, Environs and Society), North-West University, Potchefstroom, South
Africa
Citation
Lucrezi, S. and Cilliers, C.D., 2024. Factors Influencing marine wildlife voluntourists’ satisfaction and post-experience attitudes: evidence from Southern Africa. Journal of Ecotourism, 23(1), pp.56-80. https://doi.org/10.1080/14724049.2022.2122983
