'n Besluitnemingsondersteuningsmodel vir 'n spesifieke bankinstelling
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North-West University (South Africa)
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Abstract
A DECISION SUPPORT SYSTEM FOR A SPECIFIC
BANKING INSTITUTION
INTRODUCTION
The study was carried out in one of the largest financial institutions in the Republic of
South Africa.
The following objectives were set:
Primary:
To determine what information should be included in a model that could be
considered as critical information which should be supplied to decision-makers;
to ensure that the needs expressed by the research represent ,_as wide a
spectrum of decision-makers as possible.
Secondary:
To determine training requirements which will enhance continuity with clients
which is affected when managers are transferred;
to improve communication between managers and clients.
Problem specification -
In the banking environment there is ever-increasing pressure on managers to make
speedier and better decisions. This pressure manifests itself primarily within the
business segment of the bank's client portfolio. The main reasons for this are the
rapid growth of this sector within the economy and the increase in sophistication
resulting from developments within information technology.
Method of research -
Questionnaires were randomly supplied to branch, area, regional and top
management.
The questionnaire was divided into four sections. These sections were management,
environment, business and security. A total of 38 questions were included of which
33 were independent variables and questions 1, 21 , 32, 35 and 38 were used as
dependent variables in the regression analysis. Each factor was evaluated on a
seven-point scale.
A total of 72 questionnaires were distributed and 72 were returned, therefore realising
a 100% response.
A literature study was undertaken to investigate:
information required for decision-making;
a decision support system and
critical information.
Analysis and results -
All data contained within the questionnaires were analysed using the BMDP
mainframe statistical package.
The four sections -
Of the four sections the environment, business and security were pinpointed as the
critical sections declaring 47.4% of the variance of the dependent variable.
The dependent variable, question 1 in the management section, had an average of
6.47 and a standard deviation of less than one. This indicates that the decision-makers
do regard this section as being more important to very important.
Traditionally, security and management were seen as the most important sections
regarding information required to make a credit decision in a financial environment.
The omission of management as a critical section, although it is indicated as
important, is interpreted as an indication that due to the importance attached to this
section in the past, the information required is seen as a matter of course.
More information regarding the other sections, however, is required to improve
decision-making.
A further regression analysis of the questions contained in each section, indicated
which questions were to be seen as the most critical per section.
Questions 20, 12 and 14 yielded the most critical information required by the decision-maker
regarding the environment. This result indicates the need for the decision-maker
to establish the market feasibility while the macro-economic importance points
towards a need for better motivation of why this particular proposed business should
succeed.
Among the questions posed in the business section, questions 30, 27 and 24 surfaced
as the most critical. Where profitability has traditionally been the focus when
assessing an application, the results indicate a futuristic approach by the decision-maker,
indicating that other factors need to be put in place first, before profit can be
generated.
Security will always be part of any credit decision. Of importance, however, is the
outcome of questions 33, 36 and 34 in order of importance. Clearly a change in the
traditional approach towards security is noted. The decision-maker is moving away
from a quantitative approach and focusing more on a qualitative approach.
Management as integral section is firmly embedded in decision-making, hence the low
critical value which was realised. Information required by the decision-maker is
viewed as a matter of course and therefore questions 4, 9 and 8 can be seen as a
need by the decision-maker to strengthen his evaluation and motivation, in order to
arrive at a good decision.
The model itself -
The nine questions which emerged as the most critical to the decision-maker explain
69% of the variance of the independent variables.
Questions 20 and 17 have to do with macro-economic factors. Information received
about the national economy will assist the decision-maker to position the business
within the economy, while question 17, the rate of inflation, is commonly accepted as
a measure of real growth.
Questions 9, 7, 11 and 6 indicate the need for the decision-maker to communicate
with the businessman on his level.
Information concerning the product, question 13, will justify the application of funds,
while questions 34 and 33 regarding the quality of the security, completes the model.
The model therefore contains an interesting yet balanced need as expressed by the
decision-maker.
Conclusion -
In addition to the nine questions determined as critical for the decision-maker on which
to base decisions, it further realises a success rate of 69%, should any decision be
made which is based on information received on these questions. The research has
therefore complied with the primary goal which was set.
With the respondents having supported all levels of management, the information is
seen to represent a wide spectrum of decision-makers. This allows the second
objective to be met.
The accepted banking policy which allows for branch managers to be transferred at
regular intervals directly affects the continuity with existing clients. A well-developed
and implemented training course can address this very problem by ensuring that the
acumen of all managers conforms to a set standard as addressed by the critical
factors, hence allowing for a smooth takeover by new managers.
The need for such a training course is clearly highlighted in the research and thus
addresses one of the secondary objectives.
There can be no doubt about the need expressed by the decision-maker to better his
understanding of the factors influencing business people. Information received from
the model in this regard will improve communication, and with this, it addresses the
second secondary objective.
Suggestions -
The decision-maker of the future has identified a very different need which the banking
institution will have to take cognizance of.
As a spinoff, the possibility of the development of a customized expert system should
be investigated, as this will further the organisation's goal towards even more efficient
decision-making.
The research achieved all the goals as set out in the introduction.
Keeping in mind the diversity of people in banking institutions, it becomes almost
imperative that such a support system should accommodate the norms and values of
individuals and therefore accommodate the contribution made towards a tranquil and
successful environment.
Sustainable Development Goals
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MBA, North-West University, Potchefstroom Campus
