Investigating youth perception towards entrepreneurship in the North-West Province, South Africa

Abstract

Entrepreneurship among the youth can be linked to the pursuit of eradicating poverty by creating employment opportunities to reduce youth unemployment and advocate for social change through entrepreneurship. This study investigates the perceptions of the youth regarding entrepreneurship in South Africa. In an area with distinct socio-economic dynamics and obstacles, it is critical to comprehend how the youth see entrepreneurship and its potential as a career route. This study aimed to determine the elements that influence young people's views on entrepreneurship, as well as the obstacles they face and the potential role that they can play in effecting social change through entrepreneurship. A purposive sampling technique was applied for the selection of a maximum of twenty young adults from a township to participate in focus group interviews to ascertain the perceptions of entrepreneurship among the youth. The transcriptions of the data recordings were verbatim, and thematic data analysis was performed following the coding of the data. Findings indicated that there are barriers to entry perceived as obstacles to pursuing entrepreneurship, which include the lack of mentorship, financial resources, and educational opportunities focused on entrepreneurship. Notwithstanding, the findings also reveal that the youth have a positive perception of entrepreneurship and show a strong willingness to pursue it as a career path.