Assessing consumer receptiveness to a gym facility in Botswana's Township

Abstract

The aim of this study was to assess consumer receptiveness to the sporting facility, Gymnastic Yoga Meditation, in Mogoditshane, a township in Botswana. The township is the fastest growing township in Botswana in terms of businesses and residential settlements. World Health Organisation (WHO) reported physical inactivity as risk of mortality (WHO, 2009). The report noted that people involved in regular physical activities are said to have lower risks of non communicable diseases. The objectives of the research therefore included determining factors that influence use of the sporting facility and how much money people are willing to pay to use the facility. The study used a cross-sectional descriptive study. Through the use of structured questionnaires, quantitative data were collected from Mogoditshane households and business people. 70% of the people who participated in the study are employed . However, organizational barriers and socio-economic barriers constitute major factors that prohibit them from enrolling in gym activities. Against that backdrop, the study recommended that organizations should support their employees with fitness policies, gym facilities, and other financial resources so as to encourage them to enrol in gym activities. The study further suggests research to be conducted in other areas within the country of Botswana.