An analysis of the strategic communication of emergency medical services within the North West Province

Abstract

This study analysed strategic communication techniques within Emergency Medical Services (EMS) in the North West Province of South Africa. It explores the importance of efficient communication and emphasises the crucial function of contemporary communication technology in enhancing response times and coordination during emergencies. The research employed a qualitative design and an inductive approach grounded in interpretive epistemology to analyse primary data collected from semi-structured interviews with EMS personnel. A deductive approach was used to address two secondary objectives through the literature. The socio-ecological model (SEM) served as a framework to evaluate the individual, organisational, societal, and policy aspects influencing communication efficacy. The results indicate that mobile phones have emerged as the principal communication device for EMS personnel, augmenting internet-based communication in operational facilitation. Notwithstanding the benefits of these technologies, restricted access and resource limitations endure, highlighting the desire for dependable alternatives such as two-way radios. The study recommends reintroducing two-way radios as auxiliary instruments, providing mobile devices, and augmenting training programmes for EMS personnel at all levels. These findings aim to assist policymakers and EMS management in improving communication and strengthening emergency response capabilities and outcomes in the North West Province.