The development of a customer-centric experience management framework within the South African retail industry
| dc.contributor.advisor | Prinsloo, Johannes Jurgens | en_ZA |
| dc.contributor.author | Stander, Blumendahl | en_ZA |
| dc.contributor.researchID | Prinsloo, Johannes Jurgens- 11858761 | en_ZA |
| dc.date.accessioned | 2025-08-20T11:28:54Z | |
| dc.date.issued | 2024 | |
| dc.description | Doctor of Philosophy in Economic and Management Sciences with Business Administration, North-West University, Potchefstroom Campus | |
| dc.description.abstract | Possibly the biggest challenge to the South African and international retail industry is to create optimum customer experiences to ensure sustainability and a competitive advantage in the marketplace. Sustainable positive customer experience ratings remain an evading outcome for an increasing number of retailers in a dynamic and ever-changing customer expectation environment. | |
| dc.identifier.uri | https://orcid.org/0000-0001-8192-6363 | |
| dc.identifier.uri | http://hdl.handle.net/10394/43322 | |
| dc.language.iso | en | |
| dc.publisher | North-West University (South Africa) | |
| dc.subject | Customer experience | |
| dc.subject | Service design | |
| dc.subject | Customer journey | |
| dc.subject | Customer satisfaction | |
| dc.subject | Customer patronage | |
| dc.subject | Customer engagement | |
| dc.subject | Retail stores | |
| dc.title | The development of a customer-centric experience management framework within the South African retail industry | |
| dc.type | Thesis |