Activity-based learning: a business management case study

Abstract

Many business management lecturers in higher education institutions conform to traditional teaching methods, such as lecturing, with the occasional questions-and-answers teaching method. This pedagogical approach often results in poor class attendance as well as business management students being utterly bored and negative towards the subject. In this research, the strategy for implementing activity-based learning in business management classrooms, as well as several instructional guidelines, is given. The instructional guidelines in this article are derived from a case study on activity-based learning in business management contact sessions. The data obtained from this case study is reported qualitatively. Results from this case study also motivate the importance for business management lecturers in higher education institutions to enhance their own pedagogical skills and activate students with challenging in-class activities and skills development.