Exploring the entrepreneurial challenges and opportunities of real estate agents in the Tlokwe District, North West province

Abstract

Entrepreneurs reside in a competitive, constantly changing environment. A progressively uncertain economic environment makes it difficult to make business decisions. Therefore, real estate, as an entrepreneurial activity, environment and vocational choice, is described as being challenged by turmoil and an environment that is not ideal for the fainthearted. Real estate agents experience challenges and opportunities in the same light as entrepreneurs, but research is limited in this field. The primary objective of this research is to explore and describe the opportunities and challenges that real estate agents in the Tlokwe District face. The four secondary objectives aided in achieving the primary objectives. The background information on the real estate sector needed to perform the empirical investigation was provided by the literature review in Chapter 2. This study follows a descriptive research strategy along with a qualitative research methodology. Nine participants were employed in the semi-structured interviews to gather data. These nine participants are real estate agents in the Tlokwe District. Thematic analysis was used as the data analysis technique. Through the qualitative interview, a total of 14 themes were identified, five of which were challenges and eight opportunities. The participants described several sub-themes and categories. The study concluded with recommendations on how real estate agents can overcome some of the significant challenges and exploit opportunities. The study also made recommendations for future studies that can build on this study.