A training analysis of the tourism industry in the North West Province

Abstract

The purpose of this study was to determine the state of training in the tourism industry in the North West Province. In order to achieve this goal, it was first necessary to determine the role of globalisation and its effect on the tourism industry. One of the most important findings was that globalisation gives rise to new policies, marketing strategies as well as product development. The achievement of product development requires training of the highest quality and it must be provided on a continuous basis. This study made provision for two surveys in the North West Province: Survey A (N = 260) was applicable to all sectors within the spectrum of the tourism industry; while Survey B (N = 370) was only directed at the total accommodation population. The research revealed that the majority of tourism organisations do not make use of formal training. Personnel are trained internally despite the fact that the province concerned has sufficient training institutions. In this context it needs to be noted that nearly half of the personnel in the tourism industry have not had any training. The research indicated a definite shortage of training for personnel at the lower level in respect of the mentioned worker hierarchy. This lower hierarchical level includes cleaners, . gardeners, and reception and bar personnel - the very same personnel that have the most contact with clients. It was further found that the tourism industry in the North West Province is between one to five years old which supports the contention that there are only a minimal number of well qualified personnel in this industry. Insufficient funds together with training which is largely not aligned to the needs of the tourism industry, form part of the problems experienced in this area. A positive future vision for the tourism industry depends on personnel receiving training of the highest quality on a regular basis. Finally, future training programmes need to conform to international requirements in order to achieve success in the industry concerned.