Verbruikersopvoeding as komponent van lewensopvoeding

Abstract

Consumer education as component of the Life Skill education programme in Guidance: Consumers are often deprived of their consumer rights. As a result of drastic changes in society and the market it has become more important to educate young consumers (at secondary level) regarding important consumer issues which have an effect on their daily lives. It is of great importance that the need for consumer education as part of the secondary school's guidance programme must be identified and recommendations in this regard should be made. In the course of this study several problem areas were identified. The researcher will endeavour to outline certain findings and make relevant recommendations in this regard. The objectives of this study intend to determine what has actually been done to implement consumer education at secondary level and if there is an existing need for secondary school consumer education. In order to obtain data available on the topic, a questionnaire was used for empirical research. It provided information regarding aspects of consumer knowledge, consumer behaviour and consumer rights. Demographic data for the representation of consumer groups questioned in this research was compiled, and std. 7 pupils representing the major population groups, Whites, Blacks, Indians and Coloureds, were all included in this survey. Scholars were addressed in Afrikaans and English. The majority of respondents emphasised the need for consumer education by indicating that consumer education as part of life skills could help all consumers. The majority of pupils indicated that children should have consumer rights and they would want to learn more about these rights. The majority of respondents were of the opinion that the school's guidance programme should include consumer education to make them more knowledgeable consumers. This study concludes with some recommendations.