A health audit for corporate entrepreneurship in an agribusiness

Abstract

The ever changing global economy creates a challenging environment for business. These constant changes, challenge businesses to thoroughly examine their strategies to increase their probability of being successful and deliver the commitments towards their stakeholders For business to be sustainable, with a competitive advantages, they must be able to be flexible, aggressive, adaptable, innovative and quick, these actions can be summarised in the term, entrepreneurship. Businesses find it near impossible to integrate the entrepreneurial spirit in a well-structured or a bureaucratically organisation. Businesses that do not adapted with the right attitude towards innovation and create new ventures, will likely not survive the increasingly, aggressive, competitive and dynamic market. Corporate entrepreneurship is generally recognized as a possible solution for promoting a sustainable, competitive and transformed business that can harvest on value adding opportunities in the market. For business to invest in corporate entrepreneurial thinking, they must first audit their current position, to use the information to steer the business and their employees on the path of success. The search for sustainable competitive advantage requires that the organisation and management within themselves, be filled with an attitude of continuously reinventing themselves. Corporate entrepreneurship creates an atmosphere within the organisation to embrace creativity and innovation to benefit all the stakeholders. The study focuses on the ever changing and highly competitive agri-retail business, the role that the corporate entrepreneurial orientation and climate play by helping to nurture and develop the entrepreneurial activities in their employees. The primary objective of this study is to conduct a health audit for entrepreneurship in an agribusiness. By means of the audit, information is gathered from middle management in regarding the corporate entrepreneurial orientation, the corporate entrepreneurial climate and the demographic of middle management.