Soul searching on the wings of my wheels: motorcyclists’ happiness

Abstract

This study aimed to investigate how personal characteristics of motorcyclists influenced their affect and sense of happiness with their motorcycles. Data on personal characteristics, motorcycle characteristics, feelings about owning a motorcycle, discreet emotions, and overall happiness were collected from 367 motorcyclists attending the annual charity run event (female = 29%, male = 71%, average age ranged between 40 and 49). Results, following Structural Equation Modelling, indicated male and younger motorcyclists to experience higher discreet positive emotions compared to females and those with a preference for outdoors lifestyle. Male motorcyclists reported being happier, overall, with their motorcycles compared to female motorcyclists. Amongst males, those reporting to be self-employed and with a social life involving drinking places, tended to report higher discreet negative emotions than other male motorcyclists. Lifestyle characteristics of motorcyclists appear to have a direct effect on their overall happiness