Internal communications' effect on reputational perception of Student Academic Lifecycle Administration at the NWU

Abstract

Internal marketing communication in any organization is a vital element to contribute towards the attainment of objectives, retention of staff and creating a cohort within the company. Friction among staff, discrepancies, lost revenue, damaged relationships and unproductivity can be the result of poor internal marketing communication in an organization. At the NWU, certain divisions render certain services and functionalities. Within all faculties across all campuses, the Student Academic Lifecycle Administration (SALA) division was designed to ensure that faculties adhere to rules and regulations. But the functionalities and support that this division supplies were not communicated at all to the rest of the University. This division is now being perceived as an enemy within the NWU, as well as extremely ostracized with a poor reputation. This study looked at the abovementioned specifics through surveys and benchmarked against previous research findings as well as companies where internal marketing communication is taking place. The primary objective of this study is to ascertain the effect that internal marketing communication has on the reputational perception of the SALA division in the faculty of Health Sciences at the university.