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Kuhnian philosophy and the long-term sustainability of contemporary businesses

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North-West University

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This article explores Thomas Kuhn‟s philosophy of paradigms and paradigm shifts in relation to the long-term sustainability of contemporary manufacturing businesses. The research would aim to explore the following four areas of interest: Firstly, to define the nature and role of paradigms and paradigm shifts, according to Kuhn. Secondly, to argue that paradigms and paradigm shifts, as defined by Kuhn, do occur in business management. Thirdly, to determine that, if some differences are present, the observable paradigms and paradigm shifts in business management do not differ dramatically from paradigms and paradigm shifts as defined by Kuhn. Lastly, to determine how the presence of paradigms and paradigm shifts in business management can positively influence the long-term sustainability of contemporary manufacturing businesses.

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MPhil, North-West University, Potchefstroom Campus

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