Investigating TQM for improved service delivery in distance education at a higher education institution
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North-West University (South Africa)
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Organisations worldwide are working hard to improve their effectiveness and processes to keep themselves comparable in constantly evolving marketplaces for businesses. Total quality management (TQM) has transformed into a philosophy that most businesses adopt once they have reached the point where they want to have a system in place. In which every attempt is made to comply with consumers or add value to their experiences. An investigation was conducted in the Distance Education (DE) within a Higher Education Institution (HEI) to determine whether TQM's key concepts (constant improvement, customer focus, and winning with people) are considered significant at all levels of theorganisation.This study employs a qualitative research methodology, with an exploratory case study serving as a structure for data collection. The information was gathered from numerous sources based on proof and personally analysed, categorised into subjects and subdivisions using Microsoft Excel and Word.The study demonstrated that the institution comprehends the importance of quality and its impact on students' happiness. The research will make the most significant contribution to the DE's management team regarding how it may employ excellence in delivery services through TQM techniques. This will give the DE institution a competitive advantage due to the exceptional service it can provide. TQM and the regulation structure will be used as moderators to ensure student satisfaction and value proposition for the institution. The information gathered during the discussion with the focus group indicated that top-down interpersonal interaction needs to be enhanced to ensure every individual in the institution is apprised of all improvements. According to the findings, the company is practising the fundamentals of effective TQM except for a few minor cases; thus, more emphasis should be placed on those cases.
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Master of Business Administration, North-West University, Vanderbijlpark Campus
