Socio-demographic profile and travel behaviour of biltong hunters in South Africa

Abstract

This article examines the socio-demographic characteristics and travel behaviour of biltong hunters in South Africa. It attempts to determine the relationship between these factors and local tourist expenditure. In order to achieve the goal, a survey was conducted among members of the three main South African hunting associations. The behavioural variables that exerted the greatest influence on hunter expenditure were the number of hunting trips per year and the length of stay at a hunting destination. The contribution of the research is primarily, that from a methodological point of view, it was the first time that a more advanced statistical analysis has been applied to data concerning biltong hunting in South Africa, and secondly, findings will assist game-farm owners to market and develop their products in order to attract the higher spending market.