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dc.contributor.authorMaziriri, Eugine T.
dc.date.accessioned2020-11-10T06:01:54Z
dc.date.available2020-11-10T06:01:54Z
dc.date.issued2020
dc.identifier.citationMaziriri, E.T. 2020. The big five personality traits influencing habitual Facebook usage, life satisfaction and psychological well-being of Generation Y students. TD: The Journal for Transdisciplinary Research in Southern Africa, 16(1)155-167. [http://dspace.nwu.ac.za/handle/10394/3605]en_US
dc.identifier.issn1817-4434
dc.identifier.issn2415-2005 (Online)
dc.identifier.urihttp://hdl.handle.net/10394/36306
dc.identifier.urihttps://doi.org/10.4102/td.v16i1.751
dc.description.abstractThis research determined five big personality traits that influenced South African Generation Y students’ habitual use of Facebook, life satisfaction and psychological well-being. The research embraced a quantitative approach, and a structured questionnaire was used to obtain information from Generation Y students. The data were analysed using Smart PLS software version 3.2.7 for partial least square structural equation modelling (PLS-SEM). Neuroticism, extraversion, openness and agreeableness had positive and significant influences on habitual Facebook usage (HFU). However, conscientiousness seemed to have a positive yet insignificant relationship with HFU. Habitual use of Facebook has been found to have a positive and significant impact on life satisfaction and psychological well-being. It was also determined that life satisfaction positively and significantly influences psychological well-being. The exogenous-to-endogenous outcomes from the structural model coincided with most of prior study’s findings. Therefore, in the light of the associated literature, the findings were discussed. This study is intended to add a fresh understanding to the current body of Africa’s personality, psychology and social media literature – a context that has received little research attention in developing nations.en_US
dc.language.isoenen_US
dc.publisherAOSISen_US
dc.subjectNeuroticismen_US
dc.subjectExtraversionen_US
dc.subjectOpennessen_US
dc.subjectAgreeablenessen_US
dc.subjectConscientiousnessen_US
dc.subjectHabitual Facebook usageen_US
dc.subjectLife satisfactionen_US
dc.subjectPsychological well-beingen_US
dc.titleThe big five personality traits influencing habitual Facebook usage, life satisfaction and psychological well-being of Generation Y studentsen_US
dc.typeArticleen_US


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