• Login
    View Item 
    •   NWU-IR Home
    • Electronic Theses and Dissertations (ETDs)
    • Economic and Management Sciences
    • View Item
    •   NWU-IR Home
    • Electronic Theses and Dissertations (ETDs)
    • Economic and Management Sciences
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    An exploratory study of the challenges and opportunities facing the craft beer industry in central South Africa

    Thumbnail
    View/Open
    Van der Merwe_SP.pdf (2.356Mb)
    Date
    2020
    Author
    Van der Merwe, S.P.
    Metadata
    Show full item record
    Abstract
    Craft beer has become popular across the world, and in America have grown to over 20% of the total beer sales. However, the craft beer industry of South Africa is still in its infancy with an estimated market share of around two per cent of the total beer market. Even though the craft beer industry in South Africa is growing, there are only limited academic research on craft beer breweries in South Africa. The primary objective of the study is to explore and describe the challenged and opportunities facing the craft beer breweries in central South Africa. The four secondary objectives help to achieve the primary objectives. The literature review of Chapter 2 provided the necessary background on the craft beer industry needed for the conduction of the empirical study. This study follows a qualitative research method with a descriptive research approach. Semi-structured interviews were used to collect data from eight participants. These eight participants are owners of craft beer breweries in North West, Free State and Gauteng provinces. Thematic analysis was used as the data analysis technique. Through the qualitative interview, a total of ten themes were identified, seven of which were challenges and three opportunities. The participants described several sub-themes and categories. The study concluded with recommendations on how craft beer breweries can overcome some of the major challenges and exploit opportunities. The key recommendation is a business model for a craft beer brewery that address several of the main challenges. The study also made some recommendations for future studies, which can build on this study.
    URI
    https://orcid.org/0000-0002-5144-0861
    http://hdl.handle.net/10394/35875
    Collections
    • Economic and Management Sciences [4593]

    Copyright © North-West University
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of NWU-IR Communities & CollectionsBy Issue DateAuthorsTitlesSubjectsAdvisor/SupervisorThesis TypeThis CollectionBy Issue DateAuthorsTitlesSubjectsAdvisor/SupervisorThesis Type

    My Account

    LoginRegister

    Copyright © North-West University
    Contact Us | Send Feedback
    Theme by 
    Atmire NV