Assessing the use of technology in the fashion industry
Abstract
This study investigates the relationships between the fashion industry and developing technologies in South Africa. The study further determines the advantages and disadvantages of adopting these technologies in the fashion industry. The objective of this study was to assess and analyse the use and impact of developing technologies in the fashion industry. The study design is qualitative in nature and interviews with industry experts were conducted to collect data. The results show that the correct use and implementation of developing technologies are beneficial to organisations within the fashion industry. Specific managerial functions such as communication, advertising and research (such as the availability of data for the fashion industry to analyse to develop new products and trends based on the exact desires and needs of customers) are just a few of the benefits offered by the correct implementation of technology by fashion organisations. Technology also enables a whole new world for its users and is restricted neither by time nor location limits. Fashion organisations using appropriate technology combined in their operations have been found to improve satisfaction levels, and the successful application of technologies resulted in delivering a 90 percent customer satisfaction level. This is complemented by the convenience that customers have to either physically visit the store or to use the online store facilities. The latest use of technology will enable organisations to react to personal customer profiles and deliver the exact requirements accompanied by the profile. The study is of value to fashion industry managers and researchers aiming to improve the product/service offering to their customers. At the same time, the results also empower fashion organisations to strive towards a higher competitive stance. Fashion technology social media management service quality