Browsing Health Sciences by Subject "Purchasing behaviour"
Now showing items 1-2 of 2
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Development of emotion lexicons to describe sugar-free chocolate according to consumers' taster status
(North-West University (South Africa), 2021)Consumers’ emotional response has been connected to their sensory experience of sugared products, determining food preference. However, limited research has been conducted on how consumers’ different taster statuses influence ... -
A model of consumers' perceptions of food additives and consequent purchasing behaviour
(North-West University, 2007)The primary objective of this study was to apply the Elaboration Likelihood Model of persuasive communication to consumers' perceptions of food additive labelling. The model was used to explain how consumer information ...
