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The influence of the clothing sales assistant on the female consumer's purchasing decision: an exploratory investigation

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University of Pretoria : South African Association of Family Ecology and Consumer Sciences (SAAFECS)

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Van der Merwe, M. et al. 2008. The influence of the clothing sales assistant on the female consumer's purchasing decision: an exploratory investigation. Journal of family ecology and consumer sciences = Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 36:58-69.[http://www.up.ac.za/saafecs/]

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