Analysis of the guidelines for classification of advertising costs in taxation

Abstract

Advertising plays a distinct role in economies around the world. Previous studies have not resolved the question related to the classification of advertising as an expense or capital asset. Understanding the principles set out in The Income Tax Act 58 of 1962, with regard to the classification of advertising cost as capital or revenue of nature is important, since the incorrect interpretation of principles will have a direct impact on tax liability. The focus of this study is the classification of advertising costs for tax purposes. Research questions posed in this paper are answered through the development of a classification process that may assist with the classification of advertising costs for the purpose of taxation. Guidelines for the classification of advertising costs as capital or revenue of nature are needed to correctly classify advertising costs for tax purposes. Furthermore, the determination of when advertising costs will be regarded as capital of nature is also determined. A qualitative research approach is applied, including a literature review of case law and income tax acts. The contribution of this study is found in the guidelines set for the classification of advertising costs for tax purposes by using principles from national and international case law.