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Die effektiwiteit van veranderingsbestuur in ABSA Bank
Pelser, Frederik Jacobus
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Change is inevitable for any organisation to ensure effectiveness and to stay competitive in today's business environment. Change should be managed proficiently to ensure that the required outcomes are achieved. Conversations with employees of ABSA Bank in the Northern Cape region revealed that the perception of the management of change is that it is less than effective due to general dissatisfaction regarding elements such as training, communication and support during change efforts. The purpose of this study is to measure the effectiveness of change management in ABSA Bank. The importance of this being that negativity and wrong perceptions regarding change can lead to resistance that can destroy any potential change effort in ABSA Bank. The literature study revealed that in order to manage change effectively, proven change management models are to be used and the elements within the model need to be managed convincingly. A questionnaire was utilised as the measuring instrument in the empirical study to obtain information that underscored the questioning of the effectiveness of the change management model as well as the management of the elements in the model of ABSA Bank. Recommendations are made to the management of ABSA Bank, based on the results of the study, on how to improve the level of effectiveness of the change management exercise in ABSA Bank.