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dc.contributor.authorDu Plessis, Engelina
dc.contributor.authorSaayman, Melville
dc.date.accessioned2016-03-18T08:12:53Z
dc.date.available2016-03-18T08:12:53Z
dc.date.issued2013
dc.identifier.citationDu Plessis, E. & Saayman, M. 2013. Pricing guidelines for graded hotels and guesthouses in South Africa. Tourism review international, 17(2):89-101. [https://www.cognizantcommunication.com/journal-titles/tourism-review-international]en_US
dc.identifier.issn1544-2721
dc.identifier.issn1943-4421 (Online)
dc.identifier.urihttp://hdl.handle.net/10394/16709
dc.description.abstractPricing accommodation is a complex process. This study attempted to provide guidelines for determining competitive prices for hotels and guesthouses in South Africa, the two types of accommodation that hold the largest share of the South African market. A survey was conducted in cooperation with the major role players in South Africa’s accommodation sector: the South African Tourism Service Association (SATSA), the Federated Hospitality Association of Southern Africa (FEDHASA), and the Tourism Grading Council of South Africa (TGCSA). A total of 2,288 questionnaires were sent out via e-mail and 247 were returned completed. The significance of the mean price differences of the star grading levels was tested, and hotels and guesthouses were compared using an independent test. A significant difference was found between the prices of hotels and guesthouses, especially in the five-star category. The study also revealed a 20% difference between the prices of the star categories. The pricing guidelines provided here can sustain competitiveness with growing profitabilityen_US
dc.description.sponsorshipNRF (National Research Fund)en_US
dc.description.urihttps://www.cognizantcommunication.com/journal-titles/tourism-review-international
dc.description.urihttp://www.ingentaconnect.com/contentone/cog/tri/2013/00000017/00000002/art00003
dc.description.uriDOI: http://dx.doi.org/10.3727/154427213X13728688260875
dc.language.isoenen_US
dc.publisherCognizant Communication Corporationen_US
dc.subjectAccommodation sectoren_US
dc.subjectprice strategiesen_US
dc.subjectprice methodsen_US
dc.subjectprice competitivenessen_US
dc.subjectgradingen_US
dc.subjectt Testen_US
dc.titlePricing guidelines for graded hotels and guesthouses in South Africaen_US
dc.typeArticleen_US
dc.contributor.researchID10811281 - Du Plessis, Engelina
dc.contributor.researchID10201424 - Saayman, Melville


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