• Login
    View Item 
    •   NWU-IR Home
    • Research Output
    • Faculty of Economic and Management Sciences
    • View Item
    •   NWU-IR Home
    • Research Output
    • Faculty of Economic and Management Sciences
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Running a greener race: willingness–to–pay evidence from the Old Mutual Two Oceans marathon in South Africa

    Thumbnail
    Date
    2013
    Author
    Saayman, Melville
    Krugell, Waldo
    Metadata
    Show full item record
    Abstract
    Environmentally and socially responsible leisure activity has become a key issue in tourism development. Service providers are keen to promote their environmental sustainability credentials and people are starting to pay for carbon offsets and “green” certified facilities. However, compared to doing business as usual, greener operations often imply large capital investments and higher operating costs. There are numerous studies on the importance of environmentally sustainable tourism, on tourists who indicate that environmental sustainability is important to them and on the positive impacts that it may have on development. This paper aims to make a contribution to the literature on whether people are willing to pay for greener products and services, by extending the scope to the Two Oceans Marathon in Cape Town, South Africa in 2011 where a survey was conducted. The focus was on the characteristics of the runners who were willing to pay for a sustainable event and the results show that there were differences between the willingness to pay of different groupings of runners. Participants who were older and those who were self-employed were more likely to be greener. Education levels do not seem to matter, but feeling responsible for climate change does
    URI
    http://hdl.handle.net/10394/16341
    Collections
    • Faculty of Economic and Management Sciences [1420]

    Copyright © North-West University
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of NWU-IR Communities & CollectionsBy Issue DateAuthorsTitlesSubjectsAdvisor/SupervisorThesis TypeThis CollectionBy Issue DateAuthorsTitlesSubjectsAdvisor/SupervisorThesis Type

    My Account

    LoginRegister

    Copyright © North-West University
    Contact Us | Send Feedback
    Theme by 
    Atmire NV