An investigation into the listenership of selected features in the focus of radio educational programmes on Motsweding fm

Abstract

In my thesis I analyse the role of Motsweding FM as a community radio station committed to the public service broadcaster's mandate to inform, educate and entertain the public. After conducting interviews with a wide cross-section of Motsweding listeners, my research confirms that the radio has an important role to play in community development by addressing the information needs of the largely rural Mafikeng community in broadcasting developmental and educational programmes. However, the research has also shown that the radio station needs to be more active in consulting with its listenership (particularly since radio education has negative, as well as positive effects) and should also try to work more closely with government agencies (as part of the African renaissance).