Tourism SMME adoption of Information and Communication Technology in Ngaka Modiri Molema district of the North West province of South Africa

Abstract

This paper reports on the investigation of ICT adoption of tourism SMMEs in Ngaka Modiri Molema District of the North West Province in South Africa. Self-administered questionnaires were distributed to 200 tourism enterprises with the response rate of 68%. The results indicate, that the level of adoption of ICT is highly influenced by the perception of ICT adoption of tourism SMMEs. Most of the tourism SMMEs use ICT for business purpose and factors such as size of enterprise; location of enterprise; knowledge among owners; improvement of business performance in terms of revenue and financial resources and initial ICT costs have an impact on ICT adoption by tourism enterprises.