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Interaksie tussen die petroleum- en motornywerhede in die RSA met spesifieke verwysing na produkkwaliteit
Abstract
The petroleum and automotive industries produce products which, although different
in nature, cannot exist independently because the products from the petroleum
industry are utilised by the products from the automotive industry. These industries
have a common customer, the motorist. The product quality from the one industry not
only affects the product quality from the other industry, but also the satisfaction of
the motorist. As a result of this, continuous interaction takes place between the
industries. Perceptions are formed, which lead to attitudes and behaviour. Conflict
may occur.