• Login
    View Item 
    •   NWU-IR Home
    • Journals
    • Jàmbá: Journal of Disaster Risk Studies
    • Jàmbá: 2014 Volume 6 No 1
    • View Item
    •   NWU-IR Home
    • Journals
    • Jàmbá: Journal of Disaster Risk Studies
    • Jàmbá: 2014 Volume 6 No 1
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    A revision of communication strategies for effective disaster risk reduction: A case study of the South Durban basin, KwaZulu-Natal, South Africa

    Thumbnail
    View/Open
    Jamba_v6(1)2014_7_Skinner_C_et_al.pdf (519.4Kb)
    Date
    2014
    Author
    Skinner, Chris
    Rampersad, Renitha
    Metadata
    Show full item record
    Abstract
    The study examined how effective forms of communication are, or could be, impacting themore traditional forms of emergency and disaster management communication throughthe print and electronic media and how an integrated communication strategy involving allstakeholders could prove to be successful. This study was of an exploratory and descriptivenature, using a case study of the South Durban basin to demonstrate how media analysis,community discussions and internal and external evaluations of current practices in use bymajor industrial players in the basin has thus far failed to reach its full potential for effectivedisaster risk reduction. Strongly emerging from this study was the finding that, as a resultof these evaluations, new systems are now being planned to incorporate social media as anintegral part of an overall communication strategy, which could have far-reaching implicationsfor corporate communicators and strategic planners.
    URI
    http://hdl.handle.net/10394/14925
    Collections
    • Jàmbá: 2014 Volume 6 No 1 [10]

    Copyright © North-West University
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of NWU-IR Communities & CollectionsBy Issue DateAuthorsTitlesSubjectsAdvisor/SupervisorThesis TypeThis CollectionBy Issue DateAuthorsTitlesSubjectsAdvisor/SupervisorThesis Type

    My Account

    LoginRegister

    Copyright © North-West University
    Contact Us | Send Feedback
    Theme by 
    Atmire NV