Mobile technology interaction to e–Commerce in promising of u–Commerce

Abstract

Mobile technology interaction is gaining increasing acceptance. The need for mobility is a primary driving force behind mobile banking, mobile entertainment and mobile marketing, and is supported by an ever increasing convergence of computers and mobile telecommunication devices. This article examines the conceptual background and existing experience of another wave of change that provides the ultimate form of ubiquitous networks and universal devices. It presents understanding of another form of commerce, a form that goes over above and beyond traditional commerce, simply "u-commerce”, in order to make consumers and service-providers aware of new business opportunities arising out of this convergence.