Creating a commitment continuum through the development of shared values in the banking sector
Van Rooyen, André Johan
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Research is undertaken into the correlation between shared values and organisational performance. The issue of commitment continuity as a pre-requisite for improved financial and operational performance is investigated in detail. Emphasis is placed on the theories and nature of growth and sustainability; sustainable change within the organisation; and employee commitment emphasising aligned commitment as well as elements constituting the aligned commitment equation. The role of management has been identified as a determining factor that underlies the commitment of employees in an organisation. It is found that organisations should change their definition of “growth” from actual profits to the management of talent within the organisation in order to realise the benefits of sustained commitment. Literature studies into concepts such as shared values and shared vision and how these concepts can be inculcated into organisations through the implementation of effective change management processes is done. Should these concepts be universally accepted throughout the organisation, it will lead to organisational commitment which will eventually evolve into a commitment continuum. The presence of a commitment continuum will inevitably lead to the achievement of sustainable growth and a high performance culture within the organisation. To ensure the process is credible it should at all times adhere to both the spirit and letter of prevailing legislation and regulation as well as accepted norms of good practice. The impact that the concepts such as Knowledge, Information, Empowerment, Performance Strengthening and Shared Values have on the attainment of aligned commitment was examined. Also discussed were the comparisons between the South African and Namibian operations of the financial organisation. This research study was approached from a human perspective and should contribute towards the attainment of a commitment continuum within the organisation, through the aforementioned concept, with specific focus on Shared Values. The study includes both literature and empirical research. The study covers a numbers of disciplines that, when seen together, provides better understanding as how these constructs interact with one another in the attainment of sustained commitment and the presence of a commitment continuum. This, in turn, will lead to improved financial performance on the part of the organisation. The study has practical value in the sense that the newly adapted questionnaire and equation framework should enable organisations to measure the degree to which the influential constructs contributing to aligned commitment, already exist. The results show that a commitment continuum can be established in the financial services sector through aligned organisational commitment, the introduction and development of a shared values system and the establishment and acceptance of a shared vision. Coupled with organisational commitment, this will furthermore lead to growth and sustainability and a high performance culture being attained within the organisation.