Browsing by Subject "ticket purchase behaviour"
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A comparative analysis of the ticket purchase behaviour of live theatre attendees versus film theatre attendees
(AJHTL, 2016)Afrikaans live theatre and Afrikaans film theatre often make use of the same actors, writers and producers; and the sustainability of these industries are dependent on the ticket purchases of a very specific and selective ... -
What really matters to the audience: analysing the key factors contributing to arts festival ticket purchases
(Taylor & Francis, 2012)Competition in the South African arts festival market is an evident problem and is associated with changes in ticket purchase behaviour among performing arts patrons and declining ticket sales. This holds a negative ...
