Browsing by Subject "social media"
Now showing items 1-7 of 7
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Assessing the marketing communication plan for student recruitment at the North-West University
(North-West University, 2018)The competition for quality students has become a marketing challenge for universities which has led to the implementation of different student recruitment practices. Fierce competition between Higher Education Institutions ... -
Critical Literacy: the encounter between Western secularism and Islamic spiritual in selected young adult novels - an approach
(AOSIS, 2016)This article aims to show how selected young adult novels may be potentially powerful locations for creating an awareness and better understanding of Muslims, Islam, and veiling practices in particular. Critical literacy ... -
Do online privacy concerns predict selfie behavior among adolescents, young adults and adults?
(Frontiers Media, 2017)Selfies, or self-portraits, are often taken and shared on social media for online self-presentation reasons, which are considered essential for the psychosocial development and well-being of people in today's culture. ... -
Factors influencing effective relationship marketing by smartphone brands through social media amongst Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)The competitiveness of the smartphone market has escalated in recent years and has seen varying brands vie for the top. This has been aided by the diffusion of technology, as well as the streamlining of the supply chain ... -
A legal perspective on social media use and employment: Lessons for South African educators
(PER/PELJ, 2019)In this article, the author provides a legal perspective on the interplay between social media use and employment. The unique characteristics of social media are identified in order to frame the article before a number of ... -
Social media as marketing tool for small, medium and micro enterprises in Gauteng
(North-West University (South Africa), 2019)People use social media on the World Wide Web (WWW) to share information and to express their opinions and share their different interests. Social media has changed the world of communication and it is evident that social ... -
Underpinnings of user participation in service provider hosted online communities
(Informs, 2016)The recent emergence of social media-based brand communities is seen as an effective channel for practicing user-centric service innovation. However, user participation is the major hurdle in their sustainability. Despite ...
