Browsing by Subject "marketing intelligence"

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Investigating the use of business, competitive and marketing intelligence as management tools in the mining industry

Boikanyo, Dinko Herman; Lotriet, Ronnie; Buys, Pieter W. (Business Perspectives, 2016)

The main objective of this research study is to investigate the extent to which business intelligence, competitive intelligence and marketing intelligence are used within the mining industry. Business intelligence, competitive ...