Now showing items 1-2 of 2

    • Consumption motives, sport identification and buying behaviours of South African premier league football fans 

      Stander, Frederick W.; De Beer, Leon T.; Stander, Annatjie S. (AFAHPER-SD, 2016)
      Despite the resurgent growth of professional football and its significant contribution to the gross domestic product (GDP) of the tourism and leisure sector in South Africa, little research has been undertaken to explore ...
    • Why do fans attend World Wrestling Entertainment? 

      Kruger, Martinette; Saayman, Melville (University of Stellenbosch. Department of Sport Science, 2012)
      This research examined the travel motives of South African World Wrestling Entertainment (WWE) fans at a live Smackdown event in July 2011, which was part of the WWE’s world tour. Based on these motives, different market ...