Browsing by Subject "emotions"
Now showing items 1-5 of 5
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The effect of different visual variables and images on the reaction of a general target market
(North-West University, 2018)The unmanageable amounts of marketing information consumers are exposed to - also known as marketing clutter - are identified as one of the major problems that the modern marketing specialist faces on a daily basis. The ... -
The influence of affective variables on the acquisition of academic literacy
(Stellenbosch University, 2013)The teaching of academic literacy at university level, internationally and at universities in South Africa, is quite common. Despite a great deal of research on various facets of academic literacy, little research has been ... -
The psychometric properties of an emotional intelligence measure within non-professional counsellors in South Africa
(Taylor & Francis, 2013)This study examined the psychometric properties of the Emotional Intelligence Scale (SEIS) (Schutte et al., 1998) in a sample of non-professional counsellors in South Africa. The counsellors (N = 172) were employed within ... -
Service elements influencing the emotions of visitors to an international airport
(African Journal of Hospitality, Tourism and Leisure, 2014)Emotions constitute a crucial element in understanding a service experience. When a service experience is evaluated by airport visitors, their evaluation is influenced by their emotional reactions. Furthermore, since ... -
Service elements influencing the emotions of visitors to an international airport
(African Journal of Hospitality, Tourism and Leisure, 2014)Emotions constitute a crucial element in understanding a service experience. When a service experience is evaluated by airport visitors, their evaluation is influenced by their emotional reactions. Furthermore, since ...