Browsing by Subject "cultural tourism"

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Developing an integrated marketing communication framework for selected museums in South Africa

Mudzanani, Takalani Eric (North-West University, 2013)

Responding to the need to fill the research gap in the area of museum integrated marketing communication, the study investigated the planned, unplanned, product and service messages of selected museums in South Africa. ...
Sustainability management and tourism impacts on communities: residents' attitudes in Maun and Tshabong, Botswana

Manwa, Haretsebe; Saarinen, Jarkko; Atlhopheng, Julius R.; Hambira, Wame L. (AJHTL, 2017)

Sustainability management and especially socio-cultural sustainability of tourism is premised on community awareness, participation and deriving socio-economic benefits from tourism. The purpose of the study was to examine ...