Browsing by Subject "brand research"
Now showing items 1-2 of 2
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An empirical model that measures brand loyalty of fast-moving consumer goods
(Kamla-Raj Enterprises, 2013)A model to measure the brand loyalty of Fast-moving Consumer Goods (FMCG) was developed by researching historical brand loyalty models, by identifying brand loyalty influences, by validating the measurement criteria and, ... -
Validating a model to measure the brand loyalty of fast moving consumer goods
(Science Publications, 2012)A model to measure the brand loyalty of Fast-moving Consumer Goods (FMCG) was developed by researching historical brand loyalty models, by identifying brand loyalty influences, by validating the measurement criteria and, ...