Browsing by Subject "brand equity"
Now showing items 1-3 of 3
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Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province
(North-West University, 2012)Branding and consciously aiming for a certain brand identity has been practised for over four centuries. Irrespective of whether it is a business to consumer or business to business environment, marketing and branding are ... -
The effect of employee attitude on brand value in a selected agricultural business
(North-West University, 2018)Substantial research had already been undertaken in terms of the effect of employee attitude or behaviour on things like brand identity, customer satisfaction, customer perceptions et cetera. Past research on the effect ... -
Investigating the brand perception of a South African university ensuing a corporate re-branding strategy
(North-West University, 2019)Background: Institutions of Higher Education occasionally rebrand in order to signal a strategic repositioning within the organisation or to gain a competitive advantage in a very challenging environment. This was certainly ...
