Browsing by Subject "bank loyalty"

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Influence of perceived customer value, employee service quality, bank image and customer satisfaction on Generation Y students bank loyalty

Redda, Ephrem Habtemichael; Van Deventer, Marko (Social Sciences Research Society, 2017)

Retail banks are increasingly focused on maintaining a loyal customer base. This is because loyal customers translate into higher profits and increased market share. The Generation Y cohort, which comprises the youth of ...