Browsing by Subject "agri-festivals"

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‘Festivalscape’ factors influencing visitors’ loyalty to an agri-festival in South Africa

Fourie, Monique; Kruger, Martinette (AOSIS, 2015)

Orientation: The NAMPO Harvest Day is the largest festival of its kind in the southern hemisphere. To sustain the festival’s success, it is important to assess which ‘festivalscape’ f actors influence visitors’ ...