Browsing by Subject "Two-way symmetrical communication"
Now showing items 1-10 of 10
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The communication approach of the loveLife HIV/AIDS prevention programme
(North-West University, 2009)loveLife, the South African national HIV/AIDS prevention programme for youth, is known for its brand-oriented billboards and mass media campaign that ranges over various print-, broadcast- and alternative media. However, ... -
Die aard van eiendomsagente in Potchefstroom se kommunikasie om verhoudings met mekaar te bestuur
(North-West University (South Africa), 2023)Thanks to the development of technology, digital and social media, and the explosion of the number of real estate agents in Potchefstroom, the competition has increased and real estate agents must find ways to survive ... -
Excellent in-house journals in South Africa : case studies of five leading publications
(North-West University, 2006)Although companies and organisations worldwide publish in-house journals, there is no comprehensive theory (including technical and normative dimensions) available on this important public relations instrument. In particular, ... -
Exploring NPOs in community service : a communication management approach
(North-West University (South Africa) , Potchefstroom Campus, 2015)South Africa’s developmental social welfare policy relies largely on NPOs to deliver social welfare services to poor and vulnerable people and populations who are at risk (Patel, 2012:603). In South Africa, neither Government ... -
H&M's communication with stakeholders via social media in the wake of the 'monkey hoodie incident' - a corporate communication approach
(North-West University (South Africa), 2024-10)While corporate organisations have been using various strategies and platforms to facilitate two-way communication for a long time, the rise of social media has presented new opportunities and challenges. The nature of the ... -
Interne kommunikasie om werknemerverhoudings te bestuur : Noordwes-Universiteit Institusionele Kantoor se kommunikasie met die Potchefstroomkampus
(2014)Relationships with internal stakeholders within the organisation (employees) are crucial for organisational survival and success (Hargie & Tourish, 2000:293; Jensen, 2010:32; Koschmann, 2007:12; McDermott & Chan, 1996:5; ... -
The role of the Intranet at Lonmin Platinum : the perceptions of middle management
(North-West University, 2007)The rapid changes in the world of online technology during the last two decades brought along new challenges and opportunities for public relations practitioners. Literature has proven that the interactive capabilities ... -
A senior management perspective on external stakeholder relationship management through two-way symmetrical communication : a case study at a major bank in South Africa’s Limpopo and Mpumalanga provincial offices
(North-West University (South Africa), 2022)Healthy, mutually beneficial relationships with key stakeholders are crucial for organisational survival, achieving long-term corporate goals, and ensuring value for both the organisation and the stakeholders. Such ... -
Two-way symmetrical communication management to foster relationships with clients in the South African motor insurance sector during the claim stage
(North-West University (South Africa), 2024-07)The focus of this study is on the South African insurance landscape and the operations of the Motor Insurance Claims Department of Company X. Two parties are present in this communication process: the first is the claims ... -
The utilization of WhatsApp by North West University's Student RAG Community Service in the management of relationships with internal stakeholders
(2021)Limited research currently exists on the use of WhatsApp as an internal two-way symmetrical communication platform that can be used to manage relationships between organisations and internal stakeholders. In order to ...
