Browsing by Subject "Sport spectator motives"

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Black Generation Y gender differences in Premier Soccer League spectator motives : sport marketing

Mofokeng, T.E.; Bevan-Dye, A.L. (AFAHPER-SDLAM PublicationsAJOLSabinet, 2014)

The purpose of this study was to determine whether there are gender differences concerning Premier Soccer League (PSL) spectator motives amongst black Generation Y students in South Africa. In South Africa, the black ...